Think about how hard you have worked on your book (or books). Think about the hours, days, weeks, months and even years you have put into writing your story, revising and editing. And revising and editing. And revising and...you get the point. Then there's that blasted query letter and the synopsis to get through. Then the querying process and the editing process from there and then it's still not over. Then, finally after all that blood, sweat and tears (LOTS OF TEARS and a few too many glasses of wine :-)), you finally get published. HOORAY!!!!!! You are high from the excitement in seeing your baby, your hard work, all pay off.
And then you read a review that says, "Eh, an okay read. Don't really recommend this book. The writing is mediocre, the story drags, and the characters would be better served in the Land of Make Believe cause they just didn't seem authentic to me."
OUUUUUCCCCCHHHHHHHHH! That friggin hurts!
Ya think? This person deeply believed in their book. In their story. Whether you think it's good, bad, or just so, so, their heart was likely embedded into that project. Not only that, their agent and/or publisher obviously believed in it too. IT GOT PUBLISHED!!!
Word of mouth is a very powerful tool in this biz. Silence can be too. Talking, bragging, and swooning over the books you love and not discussing the ones you don't basically has the same affect, but without the negativity and dissing of someone's work. Don't you think? I'm not talking about having book discussion with your friends or even discussing/blogging about the kinds of things that drive you crazy or anger or frustrate you in books in general (not naming the book). I'm talking about using public forums to discuss and sway others to not want to read a book. It may not be your intention to do that, but that is essentially what it does. It's hard enough dealing with the nut jobs who want to ban books and since they're not going anywhere, let's just leave the negativity to them.
So, there you have it. My really long blah blah blah